What's going on Sales Plug Fam 🔌

If you’ve ever struggled to make consistent sales, today’s edition will change the way you think about marketing forever.

Because what if I told you that most online business owners are doing sales backwards?

Most people think success comes from:
❌ Writing better scripts
❌ Overcoming objections more smoothly
❌ Posting “value” content every day and waiting for leads

While all of that can help, it’s not what makes Stormi Banks & Pink Print Firm millions of dollars per year.

Who is Stormi Banks?

Stormi Banks is the CEO of Pink Print Firm, one of the top grant-writing agencies in the U.S.
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She’s built a multiple 7-figure business, helping entrepreneurs secure over $19 million in grant funding to grow and scale their businesses, without taking on debt.

But she didn’t get here by just “selling” her services.

She built a movement.
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An absolute powerhouse brand that DOMINATES her industry.

Stormi doesn’t just sell grants. She builds campaigns that sell themselves.

She turns simple ideas into high-converting, buzz-worthy campaigns that:
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✅ Capture deep emotional connections with her audience
✅ Position HER as the only logical choice
✅ Drive massive sales while keeping her marketing lean & efficient
​✅ Turn casual followers into die-hard customers who trust her

And today, I’m giving you the FULL breakdown of how she does it.

But first check out Stormi on IG - @iamstormibanks

& hire her team at Pink Print Firm to get grant funding for your business here. 
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🔥 The Sales Plug Breakdown: How to Build a Sales Campaign That Sells For You

1. Play the Long Game: Why Quick Promotions Kill Your Sales

Most people launch a new offer every 2 weeks and wonder why they struggle to close sales.

Stormi does the opposite.

Instead of doing scattered promotions, she builds long-form campaigns that run for 3-4 months.

Her reasoning? People need time to warm up.

Her audience goes through:
→ Phase 1: Teaser & Introduction – Building curiosity and setting the stage
→ Phase 2: Value & Education – Providing free resources, events, and in-depth training
→ Phase 3: Offer & Enrollment – Selling, but in a way that feels like the natural next step

This removes resistance and makes buying feel inevitable.

Takeaway for you: Instead of jumping from offer to offer, think in campaigns. Pick one core theme and stick to it for 90-120 days.

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2. Build a Brand, Not Just a Business

Most online businesses rely on ads & cold outreach to generate leads.

Stormi does the opposite.

Instead of just “selling” grants, she built Pink Print Firm into a recognizable brand.

How? By focusing on emotional connection:
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✅ She treats her agency like a product, not just a service.
​✅ She aligns her brand with a mission people want to be a part of.
​✅ She creates consistent brand visuals, messaging, and experiences.

The result?
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Her audience feels emotionally connected to her business, so when she offers something, they don’t see her as a salesperson. They see her as a trusted leader.

Takeaway for you: If you want people to buy from you, don’t just focus on “sales.” Focus on creating a brand identity that people feel drawn to.

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3. The Secret to Running Campaigns That Actually Convert

Stormi shared something that 99% of online business owners never think about:

If your campaign doesn’t evoke emotion, it’s dead in the water.

Her process:
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1️⃣ Start with an emotion – What do you want people to feel? Excited? Angry? Inspired?
2️⃣ Design the campaign around that feeling – Everything from the messaging to the visuals should reinforce that emotion.
3️⃣ Create a “common enemy” – In her last campaign, the enemy was debt and lack of access to funding.
4️⃣ Use high-energy content to bring people in – Her ads, posts, and emails all aligned around the theme.
5️⃣ Cap it off with an event – A live event (in-person, virtual, or both) that solidifies the movement and drives sales.

Why this works:
​When people feel something deeply, they act.

Most businesses stay surface-level in their marketing.

Stormi goes all in on emotional storytelling, and that’s why she wins.

Takeaway for you: If your marketing feels boring, it’s probably too rational. People don’t buy based on logic. They buy based on feelings. Make them feel something.

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4. How She Turns Events Into High-Ticket Sales

Most people see events as separate from sales.

Stormi sees them as a sales tool, but not in a pushy way.

Her process:
✅ She creates a high-energy experience. (People should be excited to be there.)
✅ She meets customers where they’re at. (Virtual events for those who can’t make it in person.)
✅ She delivers so much value that people feel naturally inclined to buy.

By the time she makes an offer, her audience is already sold.

Takeaway for you: Think about how you can incorporate events, webinars, or live experiences into your sales process.

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5. The Power of Pre-Framing: Why Her Sales Feel Effortless

One of the biggest reasons people struggle to close sales?

❌ They try to convince people on the sales call instead of preparing them beforehand.

Stormi pre-frames every sale.

She:
✔️ Delivers value for months BEFORE making an offer.
​✔️ Makes sure her audience understands the value before seeing a price.
​✔️ Eliminates objections through content & storytelling.

By the time people get to the offer, they’re already sold in their mind.

Takeaway for you: If you constantly hear “I need to think about it,” your pre-framing needs work. Make sure your marketing answers objections BEFORE people get on a call.

This interview is packed with gold.

If you want to understand how to create high-converting sales campaigns, you NEED to watch this.

⚡ Weekly Sales Firepower

🛠️ Tool: [Work w/ Stormi Banks To Get Grant Funding For Your Online Biz] ​

At the end of the day...sales isn't just about what you say, it's about how you position yourself before the sale even happens.
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Most businesses struggle because they’re reactive…scrambling to chase leads, handle objections, and push for a close.

Stormi proves that real power comes from being proactive.
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→ Build authority before you pitch
→ Create demand so customers come to YOU
→ Make buying the become the natural next step
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If you take only one thing from this: stop making yourself just another option.
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Position yourself as the ONLY OPTION.
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Let's Sell

Grant - The Sales Plug 🔌