Grant Temple The Sales Plug x Sam Jones Interview`
Happy Saturday Sales Plug Fam 🔌
Let’s talk about nailing your niche and making sure your business isn’t drowning in a sea of sameness.
I sat down with Sam Jones, aka The Niche Doctor, and this one was 🔥.
Sam Jones is the dude with a few hundred or thousand followers on social media that helps those with huge followings ACTUALLY make money. He's cracked the code.
Sam Jones Instagram: https://www.instagram.com/thenichedoctor/
Book a call with Sam: go.oncehub.com/discoverycallsam
If you’re tired of struggling to attract high-quality leads, wasting time with unqualified prospects, or feeling like your offer isn’t hitting the way it should, this is the interview you need to watch.
Sam has been behind the scenes helping high-level creators and coaches dial in their Niche, Positioning, and Messaging (MPM Framework) so that clients come to THEM...already pre-sold, already convinced, and ready to buy.
Let’s break it all down.
5 Key Takeaways You Can Implement TODAY
1️⃣ Your Niche Isn’t Specific Enough (And It’s Costing You Money)
Most people think niching down will limit their opportunities. The truth? Being too broad is what’s keeping you broke.
→ Bad Niche Example: “I help women get in shape.”
→Good Niche Example: “I help postpartum moms lose 15 pounds before their wedding..without cutting carbs.”
When your niche is crystal clear, people instantly know if your offer is for them. That means higher conversion rates and better clients.
🚀 Implementation: Rewrite your niche statement RIGHT NOW. Who do you serve? What specific problem do you solve? What’s the clear outcome?
2️⃣ Positioning: If You’re Not Different, You’re Invisible
Sam said it best: If you’re competing in a crowded space (which you probably are), the only way to stand out is through positioning.
Here’s how:
→ Find an underserved audience or unique problem
→ Make sure your approach is different from competitors
→ Own a signature framework (Sam’s is MPM -- Niche, Positioning, Messaging)
Sam gave the example of a Pilates coach who pivoted from “generic online classes” to helping women with osteoporosis rebuild bone health & prevent fractures in 90 days. That niche exploded her business.
🚀 Implementation: Look at your market. Where is the gap? How can you position yourself differently from everyone else?
3️⃣ Your Messaging Is Off (And It’s Pushing Clients Away)
Most entrepreneurs talk in “coach speak” that makes perfect sense to them, but means nothing to their audience.
→ If your message sounds like, “I empower high achievers to find balance,” nobody knows what that actually means.
→ Instead, speak in the words your audience actually uses.
Sam’s formula: CLEAR > CLEVER. If a 10-year-old can’t understand your message, rewrite it.
🚀 Implementation: Go through your website, sales page, and social bios. Would your ideal customer instantly understand what you do? If not, simplify.
4️⃣ Your Offer Isn’t Selling Because It’s Just a List of Deliverables
Sam broke this down: Nobody buys your coaching because it’s “8 weeks with 2 calls per week.” They buy because they want a transformation.
Your offer must answer:
→ What’s the pain? (Why do they NEED this?)
→ What’s the result? (What will they gain?)
→ Why should they trust you? (Proof, case studies, credibility)
Sam even revamped his own offer to guarantee clients land at least one paying customer before he’s done working with them. THAT is what sells, the certainty.
🚀 Implementation: Rewrite your offer. If you’re just listing what they get, flip it into what they’ll achieve.
5️⃣ Sales Calls Should Be Closing Calls, Not Convincing Calls
If you’re spending 45 minutes trying to convince someone that they even have a problem, you lost before you started.
Sam’s strategy? Pre-sell before they even hop on a call. That way, they already know:
→ Who you are
→ What you do
→ Why it works
By the time they get to the call, it’s just about closing the deal.
🚀 Implementation: Check your lead flow. Are your calls filled with pre-sold prospects or people just “exploring options”? Fix your positioning & messaging so only the right people make it to your calendar.
These were my key takeaways, but we dropped a full 1.5 hour interview going DEEP into detail.
This interview can change the trajectory of your business immediately, go check it out.
Weekly Sales Firepower:
📚 Recommended Read: “Positioning” by Al Ries – This book is mandatory reading if you want to dominate your niche.
📄 Use today: 7 Copywriting Tricks That Double Conversions
🔥 Upcoming Expert Interviews
Next week, I’m bringing on Alexis Frank, a badass life and business coach. We dive deep into WHO you need to be as a person to be who you NEED to be to crush sales & your business.
I absolutely loved this conversation and I can't wait for you to see it next, it will change something in you!
Drops 3/16/2025 -- keep an eye out.
Final Thoughts
Most people make sales harder than it needs to be because they never lock in their niche, positioning, and messaging.
Sam just gave you the blueprint. Now it’s up to you to implement it.
If you need any help getting this locked in, book a free call with Sam. He's a good dude, highly reccommend.
And as always, you can reach out to me if you need help with anything.
Seriously, my inbox is always open and I respond to ALL of my emails.
PEACE ✌🏼
Grant | 🔌 The Sales Plug
